About Us

At Superiorland Equipment & Tool Rental, we believe everyone—whether you're a DIY homeowner, local contractor, or weekend warrior—deserves access to the right tools and equipment to get the job done right.

Since opening our doors in 2018 with just three pieces of equipment, we’ve proudly grown our inventory to over 45 products, including dumpsters, small equipment, and tools, all available at competitive prices and on your schedule.

We’re a proud local, family-owned business based in Michigan’s Upper Peninsula and a sister company to Northern Awning & Windows Company. Our rental operation was born out of the same values: hard work, resourcefulness, and a dedication to helping our community thrive. We started simple—pen, paper, and QuickBooks—and we still keep things straightforward and personal today.

Whether you're picking up or prefer delivery, we’re here to help with quick service and friendly faces. Our commitment is to make sure your experience is easy, fair, and reliable—every time.

Why Choose Us?

• Locally Owned & Operated – We live and work in the communities we serve.
• Friendly, No-Hassle Service – We treat every customer like a neighbor because you are.
• Continually Growing Inventory – From small tools to bigger jobs, we’ve got what you need.
• Flexible Rental Options – Short-term or long-term, we work around your schedule.
• Personal Touch – We may not use fancy software, but we keep track of what matters—you.